First Post

After 2 weeks into the DCU Business Innovation Programme, my head is swimming with facts and marketing jargon. For example,

• there were more than 150 million births worldwide in 2013
• China will soon become the number one English speaking country in the world
• 1 in every 2 workers in the US has been with their current company for less than 5 years
• Apple ousted Coca Cola as the leading brand in the UK in 2013 

Some of the jargon and new vocabulary I have learned includes: 

• clickthrough
• Reach
• Trending
• hashtag
• PESTLE
• SWOT
• Branding

There have also been some interesting revelations about what type of learner I am, what personality traits I have, and what role I may assume when working in a group. After completing three exercises including "Test of a Leader" (Driscoll and Eckstein),

• I can identify with the characteristics of a Tiger: aggressive, enterprising and ambitious
• I can identify with the characteristics of an Eagle: Independent, Clear thinking, Egotistic
• I can call myself a TiGle. 
• In a team, I will probably become the Chairperson or a Shaper of the group. 
• I can call myself a Chairper.

All in all, a very engaging and educational two weeks! Looking forward to more......